Maison Martin Margiela : Atelier Artisanal from Materialiste Paris on Vimeo.

Interview Magazine always speaks the truth. Snarky and blunt. The transcribed my own thoughts better than I thought them:

"The old Margiela wouldn't have bothered with a behind-the-scenes video: the studio was secretive and b-roll is B-list. This new regime does the video, but they don't give much more. Over an instrumental soundtrack that's either cloyingly or cheekily coy, we catch glances of the infamous wig coat looms. We see seamstresses dissect bungee cords and affix broken reflectors to dresses.

But we don't see much more. Margiela clothing has always been more than the sum of its parts and watching the transformation of ordinary household items into couture doesn't take away the collection's magic. We're just unsure what we're seeing."


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