Writer, Christopher Nelson,asked for my insight on the following question for the Kimora and Baby Phat situation..."Do you think not having Kimora behind Baby Phat will hurt the company?"

I emailed back with, "Immediately some wondered if Simmons no longer being affiliated with Phat Fashions presented a problem for Kellwood. Jewelry designer and fashion blogger Samantha Smikle from O.M.O. Writes says Simmons' influence on the Phat brands has been undeniable. "I do think that not having Kimora Lee Simmons behind Baby Phat will hurt the company. It's true that she is a woman of color and many women of color stand by the brand, but what Baby Phat will truly lose goes beyond her influence as part sister. Her ethos of fabulousness and everything blingy and girlie has built the image of the brand."

Read it in context at TheGrio.com //HERE//

And the cherry on top for this amazing opportunity was to have Kimora, herself, retweet and comment on my tweet of the article!



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