looks from fall 08, spring 09, fall 09 (from left to right)

I wouldn't say that I'll shed a tear, it's not Chloe or YSL. God forbid! But Phi was a line, one that I admired and soon it'll be no more. The Spring 2010 collection will be it's last.

Phi CEO, Julia Hansen reported:
“It’s just very difficult to look forward with confidence against the opportunity in that market,” she said. “The realization is that for a smaller brand, it’s going to be a very challenging time even beyond 2010.”

Maybe we can rejoice over the sample/warehouse sale that will be coming up!

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