Someone stepped their game up! I worked for French Connection for a bit and with managing the visuals, the ads are so important in speaking with the rest of the product, how it's placed and styled etc., blah, blah, blah...

But I'm so curious how this sarcastic and much more creative campaign will translate in a store that based it's last campaign on Theodora Richards' [my homegirl*] beauty.


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*By homegirl, I mean I saw her out in Chinatown one night, and said, "Theodora! Girl, Is that you?!" Like I knew her. Can't you tell? We're super close...