With a collaboration with one of shoe royalites, Jimmy Choo and a campaign shot by our favorite photog Terry Richardson, this may be one of H&M's biggest venture to date. It's due to hit stores, November 14.



Here are some guidelines for orderly shopping as read on Nitrolicious:

The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet. When your time has come, we will let you into the designated shopping area to shop.

If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about 2 hours we will also open up the designated area for all customers.

For the collection, each customer can buy the whole collection but one per product or piece (accessories) per product per customer.