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Platform NYC owner, Jalloh (on the left)

Walking up to Platform, you may mistake it for another 'hood store...I did. But it's anything but ordinary. Jalloh has curated an exclusive selection of men's wear. You can find lines like Crooks & Castles and 10 Deep, brands that you usually have to venture way down to SoHo to find.

Platform NYC brings that downtown flavor uptown. Knowing that this is a big step for the Bronx, they brag on stickers that say "Fuck SoHo."

I don't know about that, but I can't wait for this spot to bring in women's wear...Til then, fellas this is all yours!

Platform NYC
2268 Grand Concourse @183rd Street
What is there not to like about the jacket, the hat or the Adidas sweater (I have a special place in my heart for the Adidas logo)
Shows us two fall trends: overcoats and tweed.

Photographer, Jay
All in the accessories: green sneakers!, baby blue watch, and gucci-esque fitted

Brian
A gingham wool motorcycle jacket?! Love it!

3 comments

Anonymous said... @ December 15, 2008 at 8:43 PM

SAM. IM LOVING YOUR BLOG.. IM DEFINTELY GOING 2 SEND YOU A SHOUTOUT ON MY BLOG!!!!!!!! THANX 4 DA LOVE ON MY JACKET

TECHIENYC

Samantha Smikle said... @ December 16, 2008 at 11:18 AM

No problem! Def want a photo credit underneath those two other shots of you on the side! :) j/k, but really...
xo,
S.

Liz said... @ February 26, 2009 at 6:39 PM

Thank you for attending Show & Tell! I don't know if you made it to the second one last weekend, but it was just as awesome. Please stay in touch for updates on future events at Platform NYC!

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