Jim Brett, Urban Outfitters’ general merchandise manager, talks to Style.com about how they stand apart from other retailers when it comes to collaborating with designers. One main reason: they pick designers that already appeal to their customers’s taste--designers like Charlotte Ronson and Samantha Pleet.

Now all they need to do is add jewelry designer, Pamela Love and Justin Giunta…and Alexander Wang for good measure.

Check the article out here.